John Cameron of We Got This Covered wrote "Just when you thought Avicii couldn't get any Avicii-er, the Swedish superstar DJ/producer has managed to discard any semblance of street cred he might still have had. It's basically the same type of harmless, feel-good pop track Chris Brown whipped together in 2008 for Wrigley's, with Doublemint smash ' Forever,' except this one doesn't quite have the lasting, um, flavor 'Forever' did." Robbie Daw of Idolator wrote "'Taste The Feeling' finds Aussie vocalist Sewell crooning about standing on the shore but yearning to 'grab another Coke' and take a dive. We had a chance to dig in and make the song a great balance of both of our musical signatures, and feel like we created something that we are both proud of and can stand alone as a great piece of music, hopefully even a hit!" Critical reception Being able to spend time with him at his studio in Sweden was great, because it gave us an opportunity to really vibe and get to know each other. I've always been a fan of his production. He's a genuine lad and incredibly talented. Sewell said "Working with Avicii was great. When Coca-Cola approached me about making their anthem for the UEFA Euro 2016 campaign I could tell that it was going to be a really fun and a creative way to make a track that would connect with one of the biggest football events in the world". ![]() ![]() ![]() Composition Īvicii said in a statement "It means a lot to be involved in this project. The song was released as a digital download in March 2016, in promotion of Coca-Cola's "Taste the Feeling" campaign, and Coke's UEFA Euro 20 Summer Olympics campaigns. " Taste the Feeling" is a song by Swedish DJ Avicii and Australian singer Conrad Sewell.
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